Xiaopeng X9 User Portrait Revealed: Over 30% Have an Annual Income of Over One Million, Including Owners of Luxury Cars

The user profile for Xiaopeng's latest flagship model, the X9, reveals the characteristics of the main consumer group that purchases this smart electric vehicle.

1. **Occupational Background**: The primary buyers of the Xiaopeng X9 are partners, business owners, and individual proprietors who have achieved success in their careers and have a considerable family income. Over 30% of these affluent families have an annual income of more than one million.

2. **Economic Strength**: These consumers not only have the financial capability to purchase high-end models but also pursue quality life and technological experience.

3. **Family Structure**: The highest proportion of Xiaopeng X9 users come from families with 4-5 members, accounting for 52%, indicating that this model meets the travel needs of most families. The proportion of families with an income of over one million is 33%.

4. **New or Replacement Buyers**: 80% of Xiaopeng X9 buyers are new or replacement buyers, many of whom are loyal owners of luxury brands such as Mercedes-Benz, BMW, and Audi. Their choice of the Xiaopeng X9 as an additional purchase shows their recognition of Xiaopeng's technological strength and their preference for new energy vehicles. Replacement buyers also include owners of ultra-luxury models like Rolls-Royce, indicating that the Xiaopeng X9 has appeal in the high-end market.

5. **Brand Preference**: Nearly 80% of Xiaopeng X9 users prefer technology brands like Apple and Huawei, which aligns with Xiaopeng's positioning as a smart electric vehicle brand.

6. **Model Choice**: Over 70% of users have chosen the Xiaopeng X9 Max version equipped with the XNGP intelligent navigation assistance driving system.